Global Online Consumers and Multi-Screen Media: Today and Tomorrow
A Nielsen Report Global Online
Consumers and Multi-Screen Media: Today and Tomorrow May 2012
Innovations in technology, a multitude of connected devices, and evolutions in the media distribution landscape have provided more ways than ever to consume media across different screens, whether at home, at work, or on-the-go.
To understand how consumers around the world are responding to this fragmented media environment, Nielsen surveyed online consumers across the globe on their multi-screen media usage, device ownership and purchase intentions, Internet access points, and how they see mobile technology’s role in the future.