Global Advertising Trends – Q1 2012
A Nielsen Report Global Online Consumers and Multi-Screen Media: Today and Tomorrow May
While ad spend increased only slightly in January compared to last year, the year-over-year change grew steadily
in the subsequent months. By March 2012, global ad spend was 4.5 percent higher than in March last year. Market conditions and political unrest last year may have contributed to lower spending last year, and percent as advertisers turned to budding and stabilizing economies there. Nielsen will watch to see if these
increases are sustained in Q2— particularly with the European Cup potentially positively impacting trends in the second quarter.